I knew Ann from work in 2013. At that time, she just launched her first collection of VISIBLE and I just started my start-up. The last time I saw her was the time I was invited to see the runway show of her new collection at Eslite few weeks ago. Such a great progress has she made within one year! In today PEOPLE, I invited this talented girl to tell us more about her design and the brand VISIBLE.
我和Ann是透過我之前的工作所認識的，那時VISIBLE剛開始，我的創業也剛開始，直到前些日子受邀去看VISIBLE在誠品的走秀，我才發現我們都長大了這麼多！這次的PEOPLE就邀請到這位才華洋溢的女孩，帶來他的創業故事。
1. Brief introduction of yourself and the team
1. 先簡單的介紹你自己的背景，以及你們的團隊成員背景和負責的工作
Ann Cheng-男女裝的主要設計師，親自參與了每一樣工作細節，從設計、衣料、剪裁打樣、到品牌形象行銷以及公司大小事物。台灣共唸了7年的服裝，於2005年在倫敦聖馬汀藝術學院 FASHION DESIGN WORKSHOP進修，之後又進入相關產業工作近5年的時間。
Fee Fee Chang- 背景：在造型產業工作十幾年，從平面、廣告到戲劇都有經驗，在VISIBLE為輔助設計，整體搭配造型顧問。
因為熱愛時裝，而且關心、了解整個時裝的發展，希望藉由個人品牌的一份力量，能為創造更屬於台灣自己的時裝風格。
Ann Cheng- designer of VISIBLE.
I personally participate in branding and the production of the product from designing, choosing fabric to making sample. I'd studied fashion design for 7 years in Taiwan and entered the fashion design workshop at Central Saint Martins College of Arts and Design in London. After that, I’d worked at the relative field for 5 years.
Fee Fee Chang-Stylist of VISIBLE.
She have worked as a stylist for more than 10 years. We can find her works on printed ads, movies and commercial films.
Both of us love fashion and care about this industry in Taiwan. We hope that by founding our own brand, we can diversity the fashion style in Taiwan.
I personally participate in branding and the production of the product from designing, choosing fabric to making sample. I'd studied fashion design for 7 years in Taiwan and entered the fashion design workshop at Central Saint Martins College of Arts and Design in London. After that, I’d worked at the relative field for 5 years.
Fee Fee Chang-Stylist of VISIBLE.
She have worked as a stylist for more than 10 years. We can find her works on printed ads, movies and commercial films.
Both of us love fashion and care about this industry in Taiwan. We hope that by founding our own brand, we can diversity the fashion style in Taiwan.
1. 先簡單的介紹你自己的背景，以及你們的團隊成員背景和負責的工作
Ann Cheng-男女裝的主要設計師，親自參與了每一樣工作細節，從設計、衣料、剪裁打樣、到品牌形象行銷以及公司大小事物。台灣共唸了7年的服裝，於2005年在倫敦聖馬汀藝術學院 FASHION DESIGN WORKSHOP進修，之後又進入相關產業工作近5年的時間。
Fee Fee Chang- 背景：在造型產業工作十幾年，從平面、廣告到戲劇都有經驗，在VISIBLE為輔助設計，整體搭配造型顧問。
因為熱愛時裝，而且關心、了解整個時裝的發展，希望藉由個人品牌的一份力量，能為創造更屬於台灣自己的時裝風格。
2. What does VISIBLE want to present?
VISIBLE means just
like the literal meaning of the word. And we also want to tell everyone that “Life
goes the way how you expect for it.” Every new season, we present a new collection with
new theme based on the two main concepts of the brand: casual and formal. You can find female jumpsuits and suits at the same collection; but for male
collection, I will more focus on using only suits to present the casual and
formal styles.
2. 品牌想傳達的主旨和其設計風格
VISIBLE的英文釋義是「可見的」，因此想告訴大家「你盼望甚麼，生活就會照你想要的是那個樣子」 Life goes the way how you expect for
it.
品牌設計風格與主調不變，每季會有新的設計主題， 一季分為正式系列與休閒系列兩大風格路線。每季的女性系列固定呈現「套裝」、「連身褲」的創作，而男性系列則著重在「西裝」的設計發表。
3. The inspiration of your design
My inspiration
comes from my life. Everything happens in my life can become my Muses. If I run
out of ideas, I will read and experience something I’ve never tried before. And
traveling around can always give me new thoughts.
3. 平常怎麼獲取設計靈感？
我的創作靈感來自生活，無論任何人事物都可能成為我作品下的謬思，沒有靈感時，就多接觸以前從沒看過或想過的東西，而喜歡的方式就是旅行!
4. The most difficult challenge you faced and the most happiest thing happened to you while you founded VISIBLE.
The challenge for a designer to found your own business is that I have to know
about marketing and finance and both of them are not my specialty. I’m still learning and making great progress. And the happiest
thing is that I can meet people who love my design and my brand.
4. 自創品牌上遇到最困難的事情？遇到最開心的事情？
最困難的就是品牌的行銷拓展與財務規劃，對設計師來說真的是不熟悉的領域，但現在已經慢慢一步一步學習並前進中；最開心當然是可以認識接觸因認同喜歡VISIBLE的設計而買的每個顧客或朋友。
5. Introduce your new collection and which work is your favorite among all.
The 1920s is the decade in which fashion entered the modern era. It was the decade in
which women first abandoned the more restricting fashions of past years and
began to wear more comfortable clothes. Coco Chanel is one
of the fashion icons of this era. My design is greatly influenced by the fashion
in 1920's, the turning point of modern and traditional; the combination of individualism
and feminism.
Hence, “The Golden 1920’s” is the theme of the new collection. I use three
main colors in that era on formal suits, casual jumpsuit and dresses. I
want to duplicate the golden age and also show my respect to the
fashion icons of that era, especially CoCo Chanel, Greta Garbo and Louise Brooks.
My favorite work in this collection is the jumpsuits.
My favorite work in this collection is the jumpsuits.
5. 簡單介紹一下這次collection的主題，以及其中你最喜歡的一件作品
20年代中女性服裝有男性化的設計趨向，像是CoCo Chanel的品牌建立，是時裝發展一個非常特殊的年代。對我在設計上有著極大的影響，個性風格與女性柔美的結合，或者傳統與現代的融合。因此就以影響我最深的【黃金年代】-20’s
，設計出這一系列的服裝。從20年代中找尋出三個顏色為基點，設計出正式套裝、休閒的連身褲到約會宴會都可穿的洋裝，
並以同色系的方式呈現對20年代的美好畫面，在設計上結合現代與當時的元素向當時的Icon致敬，特別是CoCo Chanel、Greta Garbo與Louise Brooks!!這系列最喜歡的單品是上圖的復古連身褲。
6. For you, what's fashion?
Fashion is the creation of the era, the trends, the place and the person. One dress creates different
styles depending on when and how the person wears it.
6. 在你來看，時尚是什麼？
時尚取決於所處的時代、場合、個人氣質和流行。我認為服裝如同品酒一般的耐人尋味，只要根據穿者每天的心情或搭配技巧，同一件服裝就能散發不同的風味！
In the future, I
expect I can still be creative and be me. There are too many things might get
yourself lost. I want to focus on our goal: create an elegant style for Taiwanese
customers. And that’s also what VISIBLE presents: being yourself and being seen
by the world.
7. 品牌未來的計畫？
VISIBLE期許自己留住設計人的思考和創意，不在大環境的負面壓力中左顧右盼，用熱情專注在我們的目標上：希望為台灣的時裝產業與消費者，帶來一種關於美、優雅、智慧出眾的個人風格。而對我來說VISIBLE就是它所代表的意義；希望持續表達真正的自已，並與世界相互交流的。
WANT TO KNOW MORE?
No comments:
Post a Comment